Archive for the ‘Hand Me My Zennis’ Category
At Zenni, we’re always up for anything fun, especially if it’s for a good cause. So when we heard about the Ice Bucket Challenge to raise awareness and money for ALS, we thought, “We are so down with this!”
But since we’re always thinking about eyes and eyeglasses, we renamed it the ‘Eyes’ Bucket Challenge. And because we’re in drought-plagued California, we decided to take the Ice, oops, ‘Eyes’ Bucket Challenge at the beach.
(Any excuse to go to the beach on a workday, right?)
So we filled our buckets with seawater along with ice, to conserve as much of our precious H2O as possible.
We did it!
We raised awareness of ALS and saved water, too.
Now, in the spirit of friendly competition, we’re nominating fellow online eyeglasses retailer Warby Parker, and our marketing partners Wpromote and IMI.
C’mon in guys – the water’s f-f-f-fine!
Sunday, August, 24 2014 by Dilyara Breyer
Let me tell you a little secret. You don’t need a prescription to wear glasses. Often times, it’s a conscious choice, something you do because you can. Everyone is doing it. It’s as deliberate a decision as a pixie cut and it can be just as trendy. Forget about functionality. These rimmed accessories are fashion statements that anyone can wear with pride. The geekier they are, the better!
If you’re a newcomer to this lensless world of geek-chic, allow me to introduce you to the scene. Somewhere between the Japanese teenagers who started this trend and NBA superstars LeBron James and Kevin Durant who perfected it, glasses for the non-glasses wearer have become fashion necessities.
More than a passing trend, this is a look with so many different styles that anyone could pull it off. With each lensless or non-prescription pair, there’s an opportunity to make yourself over. One day you can play the geeky librarian and the next you can exude pure sophistication in the office.
Glasses are fashion statements with many different meanings. You can transform your look with a new pair. Before you start trying on different specs, here are some pointers to help you create a head turning look:
1. Wear A Fresh Pair Daily
You wouldn’t wear the same shirt to work every day, would you? So why should it be any different with your glasses? After all, they’re as much a part of your outfit as any other item of clothing. It’s funny how we change our shoes more often than we vary our glasses, and yet the rimmed accessories people tend to see first. They make the first impression. If you really want to make a statement, you need to mix things up. Nothing says Hello World quite like starting each day with a fresh, new look. One day you could choose blue cat eye frames with sparkling crystals. The next day, pick something purple, lightweight and flexible.
If you’re like most people, you probably have only one pair of glasses. With great selection and budget friendly prices, it is easy to have a variety of frames at your disposal. But, don’t overwhelm yourself. Shopping for a new look can be intimidating. To start, pick five of the most distinctive frames you can find. These glasses will become conversation starters, not just immobile decorations.
2. Know Statement Glasses When You See them
You don’t want just any glasses. You want statement glasses. You’ll know them when you see them. You can’t take your eyes off of these glasses. They are so bold people can’t help but stare at them. They’re going to get you lots of attention, be prepared.
Choosing statement glasses is tricky. I could say things like: follow your gut. Or: use that intuition of yours. But that’s not helpful. It’s a personal thing. There’s no checklist for choosing a pair of statement glasses. As a rule, though, the trends aren’t necessarily the statement makers. If you’re looking for something different, perhaps try these. You might want a pair with an unusual shape or a unique lens color.
3. Don’t Be Afraid To Go Bold
Bright color is a good way to make a bold statement. If you want to get noticed, a pair of spring green cateye frames can do the trick. With bright color, you don’t need to wear much makeup. At the same time, going bold doesn’t have to equal bright and neon. Not everyone can pull off that much color.
You can turn just as many heads with a simple frame. Random tortoise shell patterns or lime green aviators will leave an impression. With plenty of different frames to choose from, you’re bound to find something that’s uniquely you.
If you choose to wear glasses, they shouldn’t just sit there. Have fun with your frames, mix-and-match them. After all, glasses are a powerful accessory. It’s up to you to get the most out of them. What kind of statement do you want your glasses to make?
Thursday, July, 10 2014 by Matt Souza
There’s no escaping World Cup fever when you work in an office like mine. Every four years, our usually quiet working environment erupts into mayhem with the World Cup. For a soccer lover like me, it’s a real treat.
It’s also about the only time that I don’t need to worry about making small talk with my colleagues. When we saw Clint Dempsey score against Ghana, what a great match!
Did you see Dempsey? And what about that Brooks – isn’t he something? As thrilling as it was to rehash the match the next day, it left me wanting more. I wanted to be there front and center as the Stars and Stripes did us proud. With no chance of getting on a plane, I needed a plan B.
At first I thought tweeting would help. Cheering along with the rest of the twitterverse, I felt united with my country. I got quite into it, until we lost to Germany. Poof! Just like that, all of the online camraderie vanished. The #WW3 hashtag many of us had been using was no longer trending. I realized I had to move on.
I decided that a new pair of eyeglasses would be my solution. It turned out to be far more effective than seeking out colleagues or hashtags. If you’re looking for some World Cup spirit but can’t afford the airfare, I highly recommend you do the same. It’s the closest you’ll get to feeling like “We Are One (Ole Ola)”. Don’t believe me? Here’s why you should treat yourself to a new pair of eyeglasses, in honor of the World Cup:
1. Turn Your Support into an Accessory
Eyeglasses are a great way to show your support for your favorite team! It’s a creative alternative to getting dressed up in your team’s colors. And let’s face it, it will save you the hassle of dyeing your hair. Who says you can’t use your glasses as a statement-making accessory?
My advice is to choose your new frames to match the color of the team you support. Supporting the United States, I went with three different frames. I started showing them off three days before a game. The first day, I went red. The next day, I went white. The third day I went blue. By the time I was wearing my blue frames, no one doubted what team I was supporting.
I felt proud strutting my stuff in those colors. There’s something very satisfying about turning your support for your favorite team into an accessory.
2. Easier to Enjoy than a Caxirola
At the 2010 World Cup in South Africa, it was the vuvuzela. In 2014, it’s the caxirola. This Brazilian percussion instrument had been declared the official noisemaker of this year’s World Cup, but it was quickly banned by Brazil’s Ministry of Justice. In addition to being distracting during matches, the caxirolas were found to pose a safety risk after fans starting chucking them onto the pitch. You never have to worry about any of that potential danger with eyeglasses.
Your frames can be big, eccentric, and crazy, with no issue! While they may not be noisemakers, you can wear your World Cup Glasses with pride, and not get in trouble with authorities. Take that, caxirola!
3. Great Time for a Check-up
Did you know that you should have your eyes tested every two years? If you’re due for a check-up, this is the perfect time. After all, it’s that time of year when you want to sit back and enjoy the television without straining your eyes. Who knows, you may find that you truly need a new pair of prescription eyeglasses.
Come Celebrate with Zenni Optical
We invite you to celebrate the World Cup with us! Come browse our diverse selection of affordable frames and find something that’s perfect for you. With great prices and an unbeatable selection, you’re bound to find the ideal pair to pay tribute to your team.
Monday, July, 7 2014 by Nicole Hyman
I recently started wearing glasses and no one at work said a thing. This surprised me as these were in-your-face glasses, so big and wine-red that you had to be in need of a pair yourself not to notice them. How could they resist?
It was as if they were too polite. Or maybe they just didn’t have the words for the new me. After all, I had undergone a complete makeover overnight. And so they continued to smile their polite smiles without ever saying a word. I let this go on for a day. And then I got sick of it.
I could have simply asked: “So, what do you think of my new glasses?” I knew that would put an end to all the politeness. Instead, I decided to embrace the new me, to really give them something to talk about.
Each day I reinvented myself. One day, I was sleek and sophisticated with my wine-red frames. The next, I went with a simple, circular and Lennonesque pair. But still, I didn’t get noticed. So I went baby blue and glittery. And that did the trick. Or so I thought.
It was Molly, my colleague, who noticed first. “There’s something different about you today. I can’t put my finger on it,” she said, “Oh, now I see it… You got a haircut!” I couldn’t believe it. A haircut! And so I let her have it: “Today I’m a baby blue pixie. Yesterday I was a Lennon impersonator. And the day before that, I indulged the geek in me.”
A mistaken haircut was all it took. Suddenly, the spell had been broken. Before I knew it, I was being complimented on my glitz and glam. They even asked me where I got them. Someone else remarked that I couldn’t have found a more perfect pair.
They liked the new me and suddenly, my glasses were the most talked about accessory in the office. At least they were for the last 20 minutes of that day.
Here’s what I learned through the process: your glasses can be the most powerful conversation starter you have. You just need to know how to use them. In my case, it took a few bold attempts before people really noticed. But once I brought it up, none of that mattered. Once I gave them permission, my bold frames became the topic of conversation.
Whether you’re a veteran glasses wearer or a newbie looking to get the most out of your frames, here are some tips for you.
1. Introduce Yourself
Unless people know you well, they’re unlikely to comment on your glasses. That’s your job. You need to start the conversation. Show people there’s something to talk about. A simple, “So, do you like my new glasses?” would suffice. Be sure to draw attention to the fact that they’re new glasses. This is a great way to get a conversation going. Keep in mind that this won’t work on complete strangers. They might mistake this for a pick up line.
2. Let The Glasses Do The Talking
If you want your glasses to do the talking, you need a pair of statement glasses. These aren’t picked because they’re functional or comfortable. These specs intrigue people so much that they can’t help but say something. It might be something as simple as, “Oh, I love your glasses”. That’s enough to get the conversation flowing.
3. A New Look, A New You
Maybe statement glasses aren’t your thing. We’re not all cut out for that. They require loads of confidence to pull off. If you’re not in the mood to get chatty with people, I suggest you leave them at home. There is a more simple way to start conversations. Variety!
One pair of glasses is not enough. You need at least 5. With a variety, you can reinvent yourself every other day. And nothing says come talk to me like a new look. Again, a lot depends on the glasses you choose. Think of how you want people to respond and how you want people to perceive you.
Maybe you want to make people laugh. Or perhaps, you’re looking for something more authoritative. Keep your purpose in mind because people will ask. And if you choose your glasses correctly, people get curious. Trust me.
For most people, glasses start off as a functional necessity. But if you know how to wear them, they can quickly become one of the most intriguing accessories you own.
Wednesday, July, 2 2014 by Nicole Hyman
We all love giving presents for the holidays. But even more than the jingle of sleigh bells, the ka-CHING! of cash registers keeps clanging in our heads. Presents, wrapping paper, ribbon, tape, cards, fruitcakes (gag) – they all add up till our wallets are as empty as a naughty kid’s stocking. Well, we here at Zenni know your budget is stretched tighter than Kris Kringle’s belt. So we’re cutting you some slack, and giving you a very special present: free shipping on all U.S. orders $100 or more. This offer ends Dec. 8, so get your order in now, before you dot another i, Bob Cratchit – or since it’s Zenni Optical, before you dot another eye!
2847 Plastic Full-Rim Frame
Wednesday, December, 4 2013 by Zenni Optical