Zenni Takes ALS ‘Eyes’ Bucket Challenge
At Zenni, we’re always up for anything fun, especially if it’s for a good cause. So when we heard about the Ice Bucket Challenge to raise awareness and money for ALS, we thought, “We are so down with this!”
But since we’re always thinking about eyes and eyeglasses, we renamed it the ‘Eyes’ Bucket Challenge. And because we’re in drought-plagued California, we decided to take the Ice, oops, ‘Eyes’ Bucket Challenge at the beach.
(Any excuse to go to the beach on a workday, right?)
So we filled our buckets with seawater along with ice, to conserve as much of our precious H2O as possible.
We did it!
We raised awareness of ALS and saved water, too.
Now, in the spirit of friendly competition, we’re nominating fellow online eyeglasses retailer Warby Parker, and our marketing partners Wpromote and IMI.
C’mon in guys – the water’s f-f-f-fine!